Rice Purchase Procedure!

Our Quality Assurance Programme (QAP) starts from selection and procurement of finest quality raw paddy, as only best raw materials produce high quality products.

Our procurement procedure is significantly different from the rest of rice industries. Professional approach supported by a strong financial background are the key drivers in the whole process.  Before the procurement of Paddy a complete survey of the whole area is conducted and a survey report is generated. The areas that show data supporting to healthy, disease free crop become the ultimate target of procurement. Initially five trucks from each location are procured. These are then run on pilot plant in order the get the information regarding quality and yield. The area that shows high quality rice with less broken %age and excellent cooking results bounded by high yield become the target of procurement. We purchase paddy both from direct farmers (Gate Purchase) as well as commission agents, but emphasis is given to the farmers in order to get more pure product. Each and every truck is analyzed, allowed if it qualifies the stringent quality parameters of Atlas Foods, other-wise rejected.

In case of procurement of rice, different suppliers are evaluated from different areas and a supplier evaluation form is generated as documentary evidence. The supplier who proves to be best in terms of quality, cost and commitment comes under the definition of approved supplier and hence we procure rice from approved suppliers.